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Video: 3 Marketing, direct marketing, online marketing, mobile ... - Your Clients
| Video: 3 Marketing, direct marketing, online marketing, mobile ... www.globalchange.com Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office, . Customer fatique with 30000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. Waste of resources, paper, energy, time. Future of paper, future of brochures and future of books. Why paper works. Personal bandwidth of human eye. Sales literature is still important. Capacity of human ear and human eye. Speed of data acquisition. Brain processing speed. Power of scanning text. Slow reading speed on computer screens. Business managementvideo by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Logistics, supply chain, management, wholesale X;b>...X;/b> |
| I know that people see a lot of brand names, daily. However, it never occurred to me that as an individual, I see 30 000 brand names per month. How many of these are coming through a post box into your home, without you wanting it ? What do you do with all the paper - if you're like me, you throw it away. Have you thrown away something important with your junk mail, by mistake, because you wanted to get rid of a pile of brochures and catalogues ? |
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